When people experience an injury, undergo surgery, or have a dental procedure, they may need to make quick decisions about managing acute pain.
Many people know about prescription opioids but are less familiar with nonopioid treatment options. Vertex Pharmaceuticals created Talk About Pain Live to help people understand the available options before they face those decisions.
Vertex used CleanCut Health to activate trusted community organizations across New York and Pennsylvania as part of the campaign.
Through CleanCut, Vertex connected with barbershops and labor unions that already had strong relationships within their communities.
These organizations hosted conversations about acute pain featuring former NFL players Justin Tuck and Hugh Douglas. Both shared personal experiences with injury, recovery, and pain management during and after their professional football careers.
The community partners recruited participants, hosted the conversations, and created an environment where people felt comfortable asking questions.
CleanCut provided the infrastructure connecting Vertex with the organizations delivering the campaign.
CleanCut gave Vertex a consistent way to run the campaign across multiple community venues.
The platform enabled Vertex and its campaign partners to:
• Recruit and onboard qualified community organizations
• Assign campaign activities and requirements
• Coordinate venues and participants
• Track campaign execution across locations
• Document participation and completed activities
• Pay community partners for their work
• Collect campaign data and content in one system
Instead of managing each organization through separate emails, spreadsheets, contracts, and payment processes, Vertex could coordinate the campaign through one platform.
Community partners received the tools and funding required to participate without having to build their own administrative infrastructure.
The value of Talk About Pain Live extended beyond the people who attended each event.
The conversations created in barbershops and union spaces became content for Vertex’s national education campaign. Through TalkAboutPain.com, people across the country could hear authentic stories about acute pain and available treatment options.
Local organizations provided the trust and context. Vertex provided the health education. CleanCut provided the infrastructure connecting the two.
Healthcare organizations increasingly want to engage people through trusted community institutions. But operating these campaigns across many independent organizations creates practical challenges.
Every partner must be recruited, onboarded, assigned work, compensated, and measured. Without shared infrastructure, sponsors are left managing fragmented relationships and disconnected workflows.
CleanCut brings those functions into one platform.
Talk About Pain Live demonstrates how healthcare and life sciences organizations can use CleanCut to activate community partners, coordinate campaign delivery, and turn local engagement into content with broader reach.
The result is a repeatable model for bringing health education into trusted spaces while giving sponsors the visibility and control required to operate at scale.
