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Community Partner Spotlights
June 12, 2025
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What H.R. 1 and Six Month Renewals Mean for Medicaid Member Engagement
By
Ade Adesanya, CEO CleanCut Health

H.R. 1 is now law, and the federal [interim final rule](https://www.federalregister.gov/documents/2026/06/03/2026-11094/medicaid-program-community-engagement-requirement-for-certain-individuals) governing Medicaid community engagement requirements took effect July 31, 2026. The eligibility requirements generally begin January 1, 2027 in applicable states, though states may implement earlier. Nebraska already has a community engagement model operating under [CMS implementation guidance](https://www.cms.gov/newsroom/fact-sheets/medicaid-community-engagement-requirement-certain-individuals-interim-final-rule-comment-period-cms).

States must begin educating potentially affected members before implementation. Starting with renewal cycles initiated on or after January 1, 2027, much of the Medicaid expansion population also moves from annual to six month renewals.

The most important question for health plans and providers is not simply what the policy requires. It is what these changes, operating together, mean for coverage retention.

When an eligible member loses coverage because of a missed form, documentation gap, or unanswered notice, care can be interrupted. Health plans lose associated capitation revenue. Providers face disrupted treatment, delayed services, and a greater risk of uncompensated care.

Coverage retention is both a member outcome and a business imperative. The consequences extend beyond the health plan and affect every organization responsible for that member's care.

From annual outreach to continuous engagement

Most Medicaid engagement infrastructure was built around an annual rhythm: a renewal reminder, an enrollment campaign, and reactive call center support the rest of the year.

The new requirements disrupt that rhythm. Certain adults may need to demonstrate at least $580 in monthly income, 80 hours of qualifying activity, enrollment in education, or an applicable exemption. States determine how many months must be demonstrated at application and renewal, and may verify compliance more frequently. At the same time, much of the expansion population moves from annual to six month renewals.

The result may not be twelve required submissions a year, but it is an ongoing engagement challenge. Health plans and providers need to educate and support changing groups of members throughout the year rather than organizing outreach around a single annual date, and every gap in that support increases the risk that an eligible member loses coverage for a procedural reason.

The population that needs support keeps changing

This isn't a single campaign with a fixed list. The members who need support change as people enroll, approach renewal, experience changes in circumstances, or receive a notice requesting more information.

That makes targeting ongoing rather than periodic. Health plans and providers need to understand which members may be approaching a renewal or documentation deadline, which communities face the greatest barriers to completing it, and where additional navigation support is needed. States remain responsible for determining eligibility, compliance, and exemptions. The role of a health plan or provider is to make sure members get clear information and reach the right source of help before coverage is interrupted, and before that member becomes lost revenue instead of a retained one.

The base rate risk is already known

This isn't hypothetical. When Medicaid resumed normal eligibility reviews after the pandemic, more than 25 million people were disenrolled. Approximately 69 percent of those disenrollments occurred for procedural reasons, such as an incomplete form or outdated contact information, rather than a determination that the person was ineligible (KFF; Center on Budget and Policy Priorities). That happened during the return to annual renewals. H.R. 1 adds a new eligibility requirement while renewal frequency increases for much of the same population.

## What to build now

Health plans and providers should be building five things before renewal cycles shift in January:

- A way to identify members approaching an application, renewal, or documentation deadline
- A recurring outreach cadence that operates throughout the year, not once around a single renewal date
- Trusted navigation that helps members understand the requirement, locate official assistance, and complete the right next step
- Community connections to education, workforce, and approved service opportunities that can help members meet a qualifying activity requirement directly, not just navigate it
- A way to document engagement and route results back to the retention teams accountable for member coverage

That fourth point is worth naming directly. Trusted community organizations aren't just a channel for reminders and education. Many already run the workforce programs, adult education courses, and volunteer opportunities that could qualify as an approved activity under a state's implementation. A church, a workforce nonprofit, or a community organization already doing this work can become both the source of navigation help and, in some cases, the place a member fulfills the requirement itself.

For health plans and providers serving Medicaid populations, coverage retention can no longer be treated as a periodic reminder campaign. It requires an ongoing strategy that helps members understand changing requirements, reach trusted assistance, complete the appropriate next step, and maintain access to care.

At this scale, procedural coverage loss is not a rounding error. It is interrupted care for the member and avoidable revenue loss for the organizations responsible for serving them.

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CleanCut Health gives healthcare organizations the infrastructure to drive member growth, retention and preventive care through trusted community partners.

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